Social Media Marketing for Bloggers: What Do You Do?

Social media marketing for bloggers
A beautiful desk and work space: perfect for
blogging. Image source.

As some of you may know, I’m currently undergoing a twelve-week Google mentoring programme. Alongside being incredibly exciting (it’s Google!), I’m also learning so much, particularly about marketing.

I’m currently managing online marketing for a travel startup in Barcelona, so I’ve learnt a fair bit about social media from this already, but now I’m starting to think more about how I market my blog.

Should book bloggers be using social media to promote their content and engage with other bloggers and readers? If so, what do you do already?

Social media for book bloggers: a routine and some tips I’m following


I love Twitter, and I’ve just decided to split my tweets between a personal profile and a Tolstoy Therapy one. It’s a great way to share your articles, chat about books and find some new literary friends and recommendations. I try to post on Twitter several times a day, when possible.

As one of the easiest social media sites to waste time on, Pinterest is also a great way to share and find exciting photos and images. I’ve found a lot of my favourite literary quotes and photos on this site, and I try to ‘repin’ the ones I’d like to return to in future. I need to spend some time working on my Pinterest boards, and in future spend an hour or so a week procrastinating (I mean social media marketing) on the site.


I only got my Instagram account last week (after getting a wonderful Nexus 5 phone), but I’m really excited about looking into how other bibliophiles use it. It seems like a great way to find exciting photos and share your own, so I’ll probably post whenever I have lovely new books to share!

This is probably my weakest area of social media, and I’ve only just started working properly on my Facebook page. This must change! The aim is to post every 1-3 days, sharing something like an article from my blog or another site, a literary image, quote, or list.


Most people seem to dislike Google+, but it’s probably the social network with the most potential. Google are doing so much to integrate their search engine we know and love with Google+, and you may have noticed nifty red ‘+1’ buttons hanging around the net.

The more G+ that your articles gain, the more reputation your site seems to get, and it’s a great way of gaining more backlinks. If you’re interested in the connection between Google+ and SEO, take a look at this great article. I’d like to post on my G+ page every 1-3 days, and also keep my bibliotherapy community updated.

Do you use social media to promote your blog, or do you prefer to keep things simple and just enjoy the process of blogging? It would be great to hear from you all!
It's good to meet you! I started Tolstoy Therapy back in 2012 to share my healing journey through anxiety and PTSD with books. I also climb mountains, go on solo adventures, and write over at

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